Amazon is our go-to for last-minute gifting, but the retail giant is no slouch when it comes to early holiday shopping. The best early Amazon Black Friday deals can currently be found on the site’s Epic Deals page, which refreshes around the clock. Highlights of the sale so far include must-have items like AirPods, Echo Dots, and Instant Pots, all of which are available with eye-catching (and, in most cases, extremely time-sensitive) discounts.
As is usually the case with Amazon sales, you don’t want to wait on this one—or lose time scrolling through page after page of markdowns. From fitness to kitchen appliances to beauty products, below, we’ve selected some of the standout categories and items that you can snap up right now, ranging from Le Creuset cookware to Revlon volumizing brushes to robot vacuums to Tuft & Needle mattresses. Read on to find the best early Amazon Black Friday deals that are live for a limited time, and thank yourself later when you can take a breather on actual Black Friday (and Cyber Monday, and maybe even the rest of the holiday shopping season)
Amazon Beauty Deals
You should definitely grab a few moisturizers and masks during this fantastic sale, but if you leave room in your cart for only one beauty item, we just might nudge you toward the Revlon One-Step Hair Dryer and Volumizer, which rid one SELF writer of bad hair days for good.
Amazon Wellness Deals
With everything from decked-out essential oil diffusers to weighted blankets to our SELF Favorite neck massager, you can turn your home into a spa getaway with just a few clicks.
Amazon Kitchen Deals
Maybe you’ve been eyeing some high-end kitchen appliances for yourself or for a culinarily inclined friend—either way, this is your sign to make the purchase, be it an air fryer or an Instant Pot now.
Amazon Home Deals
Amazon never feels more like a one-stop shop than when browsing its vast number of Black Friday–worthy daily deals on home goods, which will make your home feel cozier (see silk and satin pillowcases) and cleaner (ahem, robot vacuums) in equal measure.
Amazon Tech Deals
We’re willing to bet that someone on your holiday gift list is wishing for a pair of noise-cancelling headphones like Apple’s AirPods Pro or a Kindle Paperwhite (and maybe that person is you). If not, surely something from Amazon’s suite of gadgetry, including the Alexa-enabled Amazon Echo Dot, will scratch any techie’s itch.
Amazon Fitness Deals
Whether you’re breaking a sweat at home or back in the gym, Amazon has sweet deals on all of the workout equipment (under-the-desk exercisers included), fitness trackers, and sweat-resistant earbuds (like the SELF Favorite Beats workout headphones) you may need.
Amazon Activewear Deals
In addition to perusing bargains on big-name brands like Adidas and New Balance, this early Black Friday sale is a fantastic chance to stock up on fitness-gear staples that might need a refresh, like sports bras, leggings, and comfy running socks.