a new trade-in service for fashion brands

Published: Oct. 25, 2021 at 11:00 AM EDT|Updated: 7 minutes ago NEW YORK, Oct. 25,

Published: Oct. 25, 2021 at 11:00 AM EDT|Updated: 7 minutes ago

NEW YORK, Oct. 25, 2021 /PRNewswire/ — Available now in the USA, Bewearcy was founded with a strong belief in sustainability to help brands become part of the circular economy and increase customers loyalty by providing a shopping credit in exchange for pre-loved garments.

A new service will provide an easy way for clients to give away old clothes and renew wardrobe at their favourite fashion brands. Whereas for fashion companies, Bewearcy helps embrace the core value of sustainable development and simultaneously increases average revenue by 68% and customer retention rate by 77%.

According to GlobalData 2021 Market, Sizing and Growth Estimate, the secondhand market is projected to double in the next five years, reaching $77B. Being an advocate for change, Bewearcy wants to encourage more conscious consumer behaviour by making new purchases part of the circular model. Considering that the resale process can be tedious and not always rewarding, Bewearcy takes full responsibility for clients to collect, dry wash and put old clothes on the market in exchange for shopping credit from brands partners. A shopping credit can be used as a discount and is equivalent to 30-50% off for the next purchase. With just one integration, Bewearcy helps fashion brands to become more sustainable, gain new customers and retain old ones.

«The key idea behind it was to merge resale and retail markets and provide an opportunity for brands to get green and for consumers to renew wardrobes easily», – says Ivan Cherkashin, the founder of Bewearcy.

The startup was initiated in 2020 by Ivan Cherkashin and Oleg Abramov and has recently succeeded in the investment’s round attracting $ 420,000. Successfully collaborating with middle and upper-middle fashion brands in Russia, Bewearcy is now planning on expanding. The usage of Bewearcy is neat and simple: the service unites consumers, brands, and secondhand markets, providing an effortless and beneficial way to increase sustainability in fashion retail.

For more information, please visit https://bewearcy.com/

Linkedin: https://www.linkedin.com/company/bewearcy/

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SOURCE Bewearcy

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