Founded by Bethany Yellowtail, B.Yellowtail is described as a Native American-owned, Indigenous-designed fashion brand. The LA-based company is all about championing Indigenously-owned companies: “with community and culture at the heart of what we do, we’ve set out to share authentic Indigenous design and beauty with the world, while prioritizing economic opportunities for our people.”
Yellowtail, the woman behind the brand, is “an enrolled member of the Northern Cheyenne Nation, and was raised in the Mighty Few District of the Crow Nation (Southeastern Montana).”
Beyond her clothing brand, Yellowtail also created the B.Yellowtail Collective in 2016, which is “a brand initiative to support Native American, First Nations and Indigenous entrepreneurs.” All items that are sold as part of the Collective are made by Indigenous People. And yes, “Consignment Artists receive 70% of the profit from all retail sales.”
Additionally, the brand has over 179,000 followers on Instagram and has even collaborated with well-known brand Faherty on several pieces that are currently available on its website. However, B.Yellowtail also offers things besides just clothing. They sell beautiful handbags, jewelry, hair accessories, scarves and more.
In honor of Indigenous People’s Day, which is today, Oct. 11, shoppers can score a free gift with purchase as well as free shipping. Keep scrolling to shop five gorgeous pieces from B.Yellowtail that are sure to elevate any wardrobe.
2. Peyote Stitch Wide Leg Pant, $140
3. Flower Pollen Babydoll Dress, $150
4. MHAZUETSA Star Quilt Tote, $425
5. Parker Penny Charm Earrings, $200
If you liked this article, read about Ginew, the only Native American-owned denim line.
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