Boutique with violets

A D.C.-based company since 2011, Violet helps clients celebrate their individual style discovery (and rediscovery).

A D.C.-based company since 2011, Violet helps clients celebrate their individual style discovery (and rediscovery). No matter whether we are toasting a kick-ass outfit or marching through the streets in solidarity with other women, there is no doubt that we, a tightknit group of fashion-forward entrepreneurs, aim to empower and inspire. In the Shaw neighborhood, where local businesses flourish and community is celebrated, we are proud to be a part of a community.

It has been eight years since a women’s clothing store in Shaw’s mixed-use complex The Shay, closed its doors, after moving twice across the city. Owner Julie Egermayer announced the news on Instagram and said the shop will close on Oct. 20.

According to Egermayer, “What made Violet special was its community of incredible women who shopped there.”. She wrote, “The store has been a magical place for me and I will never forget it.”.

Violet was opened by Egermayer in 2011 in Adams Morgan, where it quickly gained notice for its affordable prices-the items for women such as clothing, jewelry, and shoes were typically priced under $100. The shop moved to a bigger location in Georgetown in 2016 and settled into its current digs at The Shay apartment building in 2018 (after a brief stay in the development).

A request for comment from Egermayer has not been answered. According to her statement, her reasons for closing the shop were personal, but also “related to the business environment that retail, and especially small retail, is going to encounter over the next few years.”

As She told WAMU in January 2018 that the online shopping boom was putting a lot of pressure on her. She told me that she knows there are many people who are interested in shopping locally. In the end, it doesn’t matter what their intentions are, they’re still shopping online.”

Particularly The Shay has had trouble finding a foothold with local audiences. Once a haven for high-end menswear, the JBG Smith development has seen several clothing retailers come and go in quick succession, including Argent, Kit and Ace, Steven Alan, and Bucketfeet. As of now, the development features national brands (Warby Parker, Bonobos, Le Labo) as well as local clothing and food (Lettie Gooch, Compass Coffee, Union Kitchen Grocery, Cava, and the newly-opened Gogi Yogi).

Violet Brand was a pioneer in her field as she was a female entrepreneur passionate about education and unlocking the potential of every child through the joy of reading and writing.  Violet introduced phonics and her spelling programme to teach generations of children how to enjoy stories and tell them for themselves

As With over 20 years of experience as a dyslexia specialist, I have used the ‘Spelling Made Easy’ series by Violet Brand in my teaching. In addition to being ahead of their time when first published, these books are now completely compatible with the current acknowledgement in education of the importance of structured phonics instruction. The ‘Spelling Made Easy’ books provide a structured, cumulative, multi-sensory spelling programme to benefit children of all ages, including those with dyslexia. Any future additions to this wonderful and indispensable teaching resource will be welcomed eagerly