- A woman staged a protest on Tuesday during Louis Vuitton’s Paris Fashion Week runway show.
- She walked between models while carrying a sign advocating against overconsumption.
- The woman was caught by security and escorted mid-show off the runway.
A protester crashed Louis Vuitton’s fashion show in Paris on Tuesday by walking down the runway with a sign criticizing the fashion industry’s impact on the environment.
Photos showed the woman carrying a fabric sign that read, “Overconsumption = Extinction.” The sign also named environmentalist groups like Amis de la Terre France, Youth for Climate, and Extinction Rebellion.
A witness told Reuters that the woman’s sudden entrance shocked spectators in the audience.
The luxury fashion house held its annual Paris Fashion Week show to highlight its spring 2022 ready-to-wear collection. While models strutted down the runway beneath opulent chandeliers, the woman intercepted the line and began walking down the catwalk as well.
As the woman rounded the catwalk, a security guard arrived and forced the woman onto the ground. At least three other guards followed, and all four men escorted the woman out of the area.
Insider has reached out to representatives for Louis Vuitton for comment.
Amis de la Terre France, or Friends of the Earth, told Reuters that they intentionally targeted Louis Vuitton to bring attention to overconsumption.
“LVMH is the world leader of luxury and has a responsibility when it comes to trends that push the textile industry to constantly renew collection faster and produce more,” a representative told Reuters.
Insider’s Morgan McFall-Johnson reported in 2019 that the fashion industry emits more carbon than international flights and maritime shipping combined. At the time, fashion production made up 10% of humanity’s carbon emissions, dries up water sources, and pollutes rivers and streams, the report said.
This isn’t the first eyebrow-raising moment that’s happened during Paris Fashion Week. Givenchy faced criticism after models walked down the runway in a noose-shaped necklace. Givenchy has not addressed the criticism surrounding the necklace.