After a long period of isolation fashion designers were thrilled to present collections during fashion week. During this time, the public anticipates viewing the latest trends and attending a handful of the most glamorous events filled with the celebrities, models as well as the fashion world’s cognoscenti.
Fashion week is clearly the most satisfying experience for any designer and/or fashion brand as they showcase their creativity and live-up to the public’s expectations.
Today, however, finding an efficient workflow to optimize productions is necessary for product manufacturing. At present, there is a newly developed hybrid business platform where designers can opt for an open source project management to allocate and execute work ready for showtime.Depending upon your budget and your business demands, one of the biggest concerns for the industry is task management—-so brands can develop new ideas to produce not only great design but rather keep a comparative advantage on product development and shipping
One of the most revolutionary tools that can streamline productions is optimising a product management that focuses on vertical integration that will meet your business demands. Thankfully, there is a new sheriff in town to help benefit designers and brands alike by offering them avertical one-stop fashion platform.
To my point, Runway 7 Fashion, is recognized as the first and only hybrid of its kind. It is the producer of New York Fashion Week events. But what impresses me is that is a vertical one-stop fashion platform representing the cultural diversity by integrating international designers, media celebrities and commerce. You see, Runway 7 not only offering its designers production (to develop their runway collection) but strives for excellence in presenting the season’s must-see shows, performances and installations. The marketplace offers guests an experiential experience both in-person and online. It is this experience that directly engages brands and designers to showcase their presentations with defined precision.
Naeem Khan – “Thank you Runway 7 for this amazing show, it was a great great day.”
Sadly, in the past, a lack of effective communication skills many times caused issues in quality of production often resulting in the end product turning out wrong.
In the Runway 7 fashion business model, there are various departments vertically intertwined so that when a designer puts forward every detail, it becomes easier for everyone to act on it. For example, when a designer wants a certain change he/she can communicate the exact details and process for achieving that, the production head in direct contact for production and the overall product flow.
John Martinez (Lead Producer) – Working as Fashion Show Producer with Runway 7 Fashion for the SS 2022 Collections at NYFW this past September has been an amazing experience! As I work all over the globe producing shows and shoots for global clients, working alongside my peers in NYC to create this fabulous fashion platform that showcased not only global established brands (such as Naeem Khan), alongside up and coming talents that will shine bright for the future of fashion.”
For a fashion designer, streamlining production can make a tremendous difference and significantly increase the revenue being generated. But this requires that the systems by synched and aligned to reduce errors and generate quickers results.
Creating and designing new products has just be made easier because Runway 7 Fashion allows designers to have accurate information about every sample order and full-control over the creative process.
In short, fashion designer have goals for each collection while planning production. Nevertheless, it is equally important to verify the work progress to ensure you are generating timely results everyday.
Given its comparative advantage in production and presentation, Runway 7 Fashion is able to provide vital information to understand what is needed to highlight areas of improvement while gauging whether the manufacturing processes are on time or if they need to speed up the process. This can be crucial to small brands that are just building their business
Xiomara Laracuente (AMA partner, Aritist MakeUp Academy) – We pride ourselves every season to lead the industry in style and make up fashion. Our team of 20 make-up artists answered the call under the pressure of New York Fashion Week and could not be happier to see how it all turned out. Runway 7 put together a first class fashion event. All designers provided the perfect inspiration to go with their looks and the models looked amazing!
Jamie-Lynn DeLeon (Rogue House Owner) – “Our team consisted of 15 hairstylists who worked 26 shows and more than 300 models. Rogue House Salon did the inevitable by working with so many models in a short period of time. The results were rewarding and the energy was a celebration of the next chapter of beauty; more expressed and more creative.”
Dezigns By Kamohoalii:
Micah Kamohoalii (Dezigns By Kamohoalii) – “Dezigns By Kamohoalii’s 2021 Runway 7 New York Fashion Week collection showcased the remarkable beauty and aloha of Hawaii. We were so honored for the opportunity to show Hawaii’s art, culture, and fashion to the world. Out clothing is spiritual. The designs on our clothing remind us of our histories and origins, and tell stories of sacred places and people.”
Diane Vara (CHICK) – “Our collection this season represented comfortable fashion. We designed this collection with the best fabrics in mind and Runway 7 took over our entire production to deliver just that. From product development to production. Authentic Peruvian Pima Cotton, Alpaca and their buttery soft yarns were fabrics used and exactly the direction we were going in. This was the first time we were able to showcase styles on the runway at NYFW and not have to focus on production. Runway 7 Fashion’s innovative hybrid capabilities from the manufacturing aspect to deliverables on the runway were vertical.”
Matthew Barletta (PURE) – “Runway 7 allowed me to create the show I envisioned for P.U.R.E, to showcase contemporary fashion and the birth of a timeless brand. Runway 7 took their Peru-based 360 Fashion manufacturing to develop my runway collection. The communication and access 360 Fashion provided left a P.U.R.E feeling with me. The more we grow and build together, the more energy that’s created to ignite innocence.”
Colby John Bridal:
Colby Tredway (Colby John Bridal) – “Being that it was my first time showing at Runway 7 New York Fashion Week, I wanted to show pieces from all four of my collections. Between pattern, shape, and fabric choice, I wanted to show pieces from clean, simple, and dynamic to loud, ornate, and complex with emphasis on my new Lusso collection that I debuted at Fashion Week this fall.”
Eric Butler (Balance Athletica) – “The Panorama Collection captures influence from the 60’s and 70’s, bringing a bold and carefree voice. This collection takes you on an immersive journey through a desert landscape, tropical habitat, and coastal shore with funky prints and an adventurous color palette. We design to celebrate every body, every background, and every story.”
It is essential for a fashion business to provide high-quality products at an affordable price for its customers. But during customer-centric time, consumers are also interested in identifying a brands culture. Runway 7 Fashion is a honorary donor to the Multiple Sclerosis Centers at Mount Sinai.
“The generosity of donors like Anthony Rosa provides the resources that allow comprehensive Multiple Sclerosis Centers like ours at Mount Sinai to provide the latest world-class care for patients with MS and to conduct the ground-breaking research that has led to many therapeutic breakthroughs and which will guide us to the cure,” said Fred D. Lublin, MD, Saunders Family Professor of Neurology and Director of The Corinne Goldsmith Dickinson Center for Multiple Sclerosis at Mount Sinai.
I recently had the pleasure of speaking with Runway 7 director Anthony Rosa about the impactful runway presentations, bringing a vertical solution for designers aiming to showcase their collection and why he is excited about 2022 fashion week while continuing to grow the platform and to raise awareness and funds for Multiple Sclerosis Research!
Joseph DeAcetis: Talk to Forbes about how Runway 7 Fashion came to be? What is your position and job duties? How wide is the reach? What benefits do designers have in showcasing their productions and runway show with you?
Anthony Rosa: Fashion Week has been around long before us and will be sure to continue on long after. During all this time, the Fashion Week has provided 2 essential parts, the runway and the exposure for designer collections. Leaving designers to figure out everything else on their own after Fashion Week such as manufacturing, sourcing, logistics and cut/sew production of their collection.
Runway 7 was created to offer designers not 2, but instead all 3 essential parts…the runway the exposure and the apparel production, bringing a vertical one-stop solution for designers looking to showcase their collection. Having our own apparel production factory and being able to manufacture runway collections for brands while at the same time providing a world class stage to present it in is where we have positioned ourselves, allowing designers to focus on their creative design while we took care of the rest.
My job is primarily to oversee the product development and production at the factory in Peru while working with our runway production team in New York to ensure the show is produced at the highest level to create an impactful and memorable runway presentation to a worldwide audience.
I feel by offering designers the cut and sew manufacturing needed to develop collection for runway and more importantly the production thereafter is what sets us apart. Experienced designers will tell you showing at Fashion Week anywhere in the world, is not the culmination of their hard work, it’s really the beginning. Once the collection has been showcased, the work to manufacture product begins, that’s why our platform is so valuable and is by far our benefit.
JD: What is unique about Runway 7 Fashion and how may designers and brands were featured in the 2 day event?
AR: The product development and manufacturing part is what makes us unique. We allow designers to focus on their creative design and runway show experience. Being able to work with designers in developing their runway collection to showcase at New York Fashion Week is different. There were over 20 shows that took place last season and will be expanding to more than double moving into our next NYFW show February 9, 10, 11 at Sony Hall.
JD: Talk to Forbes about the production side of the event. How are you able to manifest the many fashion shows, lighting, music, invitations, styling – in an organized timely and fun-filled manner?
AR: It definitely takes a village. There were many people involved managing all moving parts to make sure our designers, sponsors, models and guests were all taken care of and walked out of there with an incredible experience having achieved exactly what they all came for.
JD: What has been the biggest challenge for Runway 7 and how have you overcome this challenge?
AR: Security measures due to the pandemic, which I think has affected every business in one way or another. There were logistical issues we had to overcome and manage restrictions due to vaccine mandates announced 3 weeks before the show.
JD: What designers and trends have stood out for you at Runway 7 Fashion for the SS22 upcoming season?
AR: I would say designers Naeem Khan and the Hawaii based brand Dezigns by Kamohoalii by far, who took a traditional fashion runway to another level turning it into an experiential event for guests by using the platform as a destination to tell their story for their upcoming season’s collection.
JD: Talk to Forbes about the NYFW overall feeling as we are coming out of the pandemic?
AR: It was definitely a celebration! I think all brands will agree, there was a feeling in the air of excitement, emotion and just an appreciation for the art and most certainly for one another, grateful for what we have and making the most out of the present.
JD: What are the plans moving forward for Runway 7 Fashion?
AR: We are excited to have announced our 2022 New York Fashion Week runway show to be held at Sony Hall February 9, 10 and 11. Our 2022 Calendar has Runway 7 brining its vertical fashion platform From New York to Los Angeles Fashion Week in October 2022 then on thru to Fashion Week in Dubai November 2022. As we continue to grow we look forward to using our platform to continue to raise awareness and funds for Multiple Sclerosis Research. Our goal is to be able to reach $1MM in funds that can help researchers in their efforts to help find a cure.