New women’s, children’s boutique opens Thursday

Bizzy’s Boutique opens at the North Grand Mall on Thursday — the first storefront for the

Bizzy’s Boutique opens at the North Grand Mall on Thursday — the first storefront for the line of children’s and women’s clothing created by Huxley’s Sydney Petersen.

It’s an endeavor that started just over two years ago in Petersen’s basement. A year ago, the business moved into its first warehouse, then to a second three weeks ago.

Bizzy’s has quickly grown thanks in part to Facebook Live videos, where Petersen and her staff show clothing on women and children of all shapes and sizes. Inclusivity is important to Petersen.

‘I really wanted to help those families’:Read more about Bizzy’s Boutique, which grew from a Huxley home to an Ames mall storefront

“We are very size-inclusive,” Petersen said. “The average size for women is a 16, so it’s really important to us that we carry all sizes. We have models of all sizes and all shapes.”

The business started selling baby swaddles, with a buy-one-donate-one program called Love, Izzy that continues today.

The finishing portion of Bizzy's Boutique is ready for the upcoming grand opening of the store at North Grand Mall in Ames.

Sydney and her husband, Jordan, welcomed their second child, Izabelle, in 2019. They didn’t know until she was born that she had Pierre Robin Sequence, a rare disease that affects approximately 1 in 30,000 girls.

As a mom wanting desperately to comfort her daughter, she created swaddles using soft material and joyful patterns. After the couple got to take Izzy home, Sydney had the idea to grow the swaddles into a business where one would be donated to Blank Children’s Hospital each time one was purchased.

https://www.amestrib.com/story/news/2021/10/13/north-grand-mall-welcomes-bizzys-boutique-womens-childrens-clothes/6041226001/