Pinterest Redesign Launches With a Focus on Collaboration, Shopping

Whip out those mood boards: Pinterest is getting a makeover. Launching today, the redesign promises

Whip out those mood boards: Pinterest is getting a makeover. Launching today, the redesign promises a “totally different” look and feel as Pinterest better enables users to react to, build on, make, and shop inspired ideas.

“We have all come to enjoy the benefits of conventional social media in the past decade, but it has also left a lot of us behind feeling drained and exhausted,” Aya Kanai, head of content and creator partnerships at Pinterest, said in a statement. “We’re recognizing our responsibility as the home of inspiration and therefore we’ve committed to doing things differently.”

Pinterest AR Try On


Virtually sample lip products without leaving Pinterest
(Photo: Kate Thomas/Pinterest)

The social network has taken steps to block health misinformation (including anti-vaccination content) and restrict content advertising wedding events on former slave plantations.

Meanwhile, two former employees in 2020 accused the site of racism and gender discrimination, prompting hundreds of staff members to participate in a virtual walkout. In December, it paid more than $20 million to settle a lawsuit alleging “rampant discrimination, hostile work environment, and misogyny.”

Pinterest Shop Similar


Shop the look on idea pins
(Photo: Kate Thomas/Pinterest)

In an attempt to move forward, today’s launch marks what Pinterest called “the next step in creating a different type of network centered around inclusivity, positivity, and true inspiration.” That includes a new home feed experience, where users can “Browse” (an evolution of the traditional inspiration feed) or “Watch” (a full-screen, Instagram Stories-esque stream) when looking for ideas. The Takes tool encourages folks to respond to a creator’s idea with one of their own. Starting with Jennifer Lopez and Megan Thee Stallion, who encourage pinners to build on their ideas and share fresh takes.

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Pinterest’s long-running shopping function is also getting a boost. The company is integrating AR Try On, an augmented reality beauty feature that lets users virtually sample lip products without leaving the app. If you can’t quite find what you’re looking for, tap “shop similar” to see recommended product pins based on what you’re already looking at.

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https://www.pcmag.com/news/pinterest-redesign-launches-with-a-focus-on-collaboration-shopping