STATEN ISLAND, N.Y. — The Staten Island Mall in New Springville will be closed for a second consecutive year on Thanksgiving Day, but the shopping center will reopen on Black Friday from 9 a.m. to 9 p.m., according to the Mall’s website.
As retailers across the country continue to cite positive response from last holiday’s closure and reference shoppers’ evolving preferences, it’s a move that many parent companies (like Brookfield Properties, which owns the Staten Island Mall) are taking to ensure continued coronavirus (COVID-19) safety while extending a courtesy to associates.
“Brookfield Properties shopping centers, including the Staten Island Mall, will be closed on Thanksgiving Day,” noted Rachel Wille, Brookfield’s senior public relations and social media specialist. “We hope that this will give our tenants, shoppers and employees more time to spend with friends, family and loved ones.”
Calling Black Friday “a cherished tradition,” Wille said the Mall will have extended hours on that day and will launch a holiday schedule on Friday, Dec. 10, that will run through Christmas Eve. During that time, the Mall will be open from 10 a.m. to 9 p.m. Monday through Friday, and 11 a.m. to 7 p.m. on Sunday. On Christmas Eve, the Mall will be open from 9 a.m. to 6 p.m., and the shopping center will be closed on Christmas Day.
Wille said the holiday schedule is meant “to provide ample time for our communities to purchase gifts — without the worry of shipping delays — in person or via curbside-pickup.
And there are several major retailers opting to provide curbside pick-up outside the Mall.
After placing an order with a participating Mall store or restaurant, customers can go to the pickup location specific to the retailer. Once there, the Mall Curbside Parking Area will have spaces labeled so drivers can inform the store of their exact location when you arrive.
Participating stores include: Armani Exchange; Bandstand Watches & Fine Jewelry; Barnes & Noble; Build-A-Bear Workshop; Chick Fil-A; Gerald Peters; Goff Jewelers; Hollister Co.; Finish Line; Lush; Pandora; Rack Room Shoes; Showcase; Sleep Number; T-Mobile; The Container Store; Things Remembered.
Anchor stores like JCPenney and Macy’s will be offering the service as well, a move which retail experts say is helping to foster a sense of optimism among consumers.
“According to industry reports, the average amount that shoppers are willing to spend this year is $1,000, which, on average, is pretty close to the $1,047 that shoppers planned to spend in 2019. So that’s an excellent place to be,” noted Amanda Powers, director of communications and marketing for the Retail Council of New York State. “Everyone is dealing with holiday shopping issues in their own way, but there is an overall feeling of optimism this season, mostly because consumers have this willingness to spend.”
Powers also added that consumers are more educated and better prepared than they were in 2020.
“Last year this was all brand new and the public scrambled to get things done in time,” she added. “This year people have managed their holiday shopping better. It’s pretty hard to find someone not aware of supply chain issues. Consumers are simply shopping earlier and looking at alternate sources because of it.”
Mall execs said they hope this season marks a return to normalcy for shoppers.
“We continue to follow CDC guidelines, as well as state and local mandates, as we have throughout the pandemic,” Wille concluded. “This is truly one of our favorite times of year at the Staten Island Mall, and we look forward to welcoming the community to the center over the coming weeks.”