On Wednesday, Oct. 27, Strike Magazine introduced its upcoming issue in brand-new fashion.
The publication’s very first runway show featured a variety of styles going along with the issue’s “Mayhem” theme. Matching the theme, organized chaos saturated every element of the show from the pop culture clips playing in the background to the upbeat music to the looks themselves.
“Our goal with this show was to tease at the theme for issue 10, which will be released in November!” said Editor-in-Chief Tabitha Labrato. “We really wanted to create some hype and excitement while getting to showcase our incredible models and designers who hand-crafted each look.”
Strike Magazine began at Florida State and has since spread to twelve other universities. The publication consists of weekly photoshoots and daily articles posted to their blog. Labrato, a Strike writer of three years prior to becoming editor-in-chief, wanted a runway as soon as she stepped into the role. She described the runway team as the guinea pigs for the show since it had never been done in the history of the magazine.
“It exceeded any and all expectations,” said Labrato. “Daniela Rodriguez and her incredible team stepped up to the challenge and made it look so effortless. They absolutely blew my mind with this show. It was a very proud editor-in-chief moment for me.”
The atmosphere of the show itself was also a success. The crowd came dressed for the occasion in trendy outfits and accessories. The energy in the room was animated as the models strutted down the walkway, throwing poses at the camera and crowd.
“The runway team did an amazing job capturing the theme for issue 10,” said Strike member Jaime Schmidt.
Before the models walked, an informational video about the publication introduced the creators who made it happen and explained a bit about how the magazine grew to where it is today. Then, audio clips from famous movies and video clips played over a dark room with a psychotic feel to them. There were many clips from popular thriller movies and TV shows.
“The creativity with the set and the videos matching the outfits were amazing,” said Marena Benoit, another Strike writer and audience member.
Once the screen lit up the room again, eccentric video clips played in a montage, flashing bright colors and shadows on the models. Upbeat, electronic music also filled the room to match the tempo of the models. The set design really added to the eccentric vibe of the entire show as models showed off a mix of colors, patterns, materials and styles on the runway,
“I love that they tapped into a different style of fashion,” said audience member Kendall Butler after the show. “All the fits were fire, and the models and team were amazing!”
Labrato also gave some insight about what went on behind the scenes of the show.
“Between finding a venue, crafting the looks, casting the models and considering the logistics of lighting and music; this was many months in the making,” she said.
When it came to the models, beauty team members were assigned to do the specific hair and makeup to embellish the looks. The team and models also had to arrive three hours early to the venue the day of the show to set up everything and get runway ready.
“The runway team spent extensive time preparing outfits and looks,” said model Sarah Kwara. “We had a fitting and a rehearsal so everything today would go smoothly.”
Due to the positive feedback from the first show, Labrato said to absolutely expect to see another Strike Magazine runway. Preorders for Issue 10 are currently open in their Instagram bio @strikemagazine.
Each copy is only $10 and will feature photos from all their shoots, articles and graphics.