Valley Junction businesses say holiday shopping season is do or die

The official holiday shopping season is kicking off in West Des Moines’ Valley Junction. Store

The official holiday shopping season is kicking off in West Des Moines’ Valley Junction. Store owners are looking forward to shoppers coming inside their stores after last year’s pandemic restrictions. “Like every store, we want to get back to a sense of normalcy and pre-pandemic feelings at least,” said John Bosley, owner of Bozz Prints.Bosley is eager to kick off the 2021 holiday shopping season. His store is full of a wide array of colorful, Iowa-themed artwork. He survived the early days of the pandemic by selling most of his prints online. Customers have slowly returned to shop in the store — a key ingredient for holiday business success. “A business like ours makes all of our money in November and December we pretty much ride that through the rest of the year. It’s all systems go, all hands on deck, it’s do or die,” Bosley said.Valley Junction has a tradition of marking the holidays with a special celebration. That includes a parade, Santa Claus, and plenty of Christmas flavor. This year, they are hoping to put the pandemic in the rear-view mirror.“They’ve been waiting for things to get back to normal. And for us to offer an opportunity to have a family-oriented event where people can get out and experience the holiday season, it’s important to Valley Junction,” said Larry Kaster, with the Valley Junction Historic Foundation. This year, all the shops are open and decorated for Christmas. Bosley says all they need now are eager shoppers.“Shopping local is so important, because if we don’t shop local, then local dies,” Bosley said.Valley Junction stores are open from 5 to 9 p.m. on Dec. 2, 9 and 16.

The official holiday shopping season is kicking off in West Des Moines’ Valley Junction. Store owners are looking forward to shoppers coming inside their stores after last year’s pandemic restrictions.

“Like every store, we want to get back to a sense of normalcy and pre-pandemic feelings at least,” said John Bosley, owner of Bozz Prints.

Bosley is eager to kick off the 2021 holiday shopping season. His store is full of a wide array of colorful, Iowa-themed artwork. He survived the early days of the pandemic by selling most of his prints online. Customers have slowly returned to shop in the store — a key ingredient for holiday business success.

“A business like ours makes all of our money in November and December we pretty much ride that through the rest of the year. It’s all systems go, all hands on deck, it’s do or die,” Bosley said.

Valley Junction has a tradition of marking the holidays with a special celebration. That includes a parade, Santa Claus, and plenty of Christmas flavor. This year, they are hoping to put the pandemic in the rear-view mirror.

“They’ve been waiting for things to get back to normal. And for us to offer an opportunity to have a family-oriented event where people can get out and experience the holiday season, it’s important to Valley Junction,” said Larry Kaster, with the Valley Junction Historic Foundation.

This year, all the shops are open and decorated for Christmas. Bosley says all they need now are eager shoppers.

“Shopping local is so important, because if we don’t shop local, then local dies,” Bosley said.

Valley Junction stores are open from 5 to 9 p.m. on Dec. 2, 9 and 16.

https://www.kcci.com/article/valley-junction-des-moines-businesses-say-holiday-shopping-season-is-do-or-die/38294103