Why I’m starting my Black Friday and Christmas gift shopping now

Table of Contents The early Black Friday sales have startedThe best early Black Friday deals

Years ago, before online shopping was a thing I’d perfected my last-minute Christmas shopping into a meticulously planned Christmas Eve ritual. In the days leading up to Christmas Eve, I’d make a list of all the gifts I wanted to buy for people that I’d be seeing over the Christmas period. Then I’d figure out which stores in my local town were likely to carry the items I wanted and plot a map between the stores so that I wouldn’t have to unnecessarily double back on myself.

On the morning of Christmas Eve, I’d arrive in town, follow my pre-planned shopping route, and triumphantly finish my shopping by 4pm and be back home wrapping gifts and eating mince pies an hour later.